EXHIBIT FACT SHEET
“BRAIN: The World Inside Your Head”
A 5,000-square-foot, interactive, high-tech, family exhibit traveling to 15 North American cities.
Exhibit sections include: 1) Your Dynamic Brain, 2) Lightning Storm, 3) Wired!, 4) A Hole in the Head, 5) The Living Brain, 6) Mystery of the Mind, 7) Next Steps
Made possible by Pfizer Inc
Produced by Evergreen Exhibitions in collaboration with the National Institutes of Health and its representative agencies (the National Institute of Mental Health, the National Institute on Drug Abuse and the National Institute of Neurological Disorders and Stroke)
“BRAIN,” designed for both adults and children, helps visitors understand the complex function of the human brain, and makes issues like brain-based diseases and disorders easier to understand. Delving into everything from neurons to brain chemicals, dreams to language development, depression to Alzheimer’s disease, “BRAIN” helps demystify the body’s most essential organ and destigmatize brain-based diseases and disorders.
WHEN and WHERE:
Opened at the Smithsonian Institution Arts and Industries Building, Washington, D.C. The exhibit will travel tour the country for five years following its opening.
POINTS OF INTEREST:
* Synapse Pop – Launch an electrical signal hurtling down a neuron tunnel. At the end of the neuron’s long arm, chemical messengers pop across the gap between neurons, the synapse.
* High Wire Act – Balancing may seem easy, but it’s not. Your brain must coordinate electrical traffic between its cerebellum and your arms, legs, eyes, ears and other sensors throughout your body.
* Window on Wiring – The process of brain development can be separated into five stages. See how your brain develops throughout your lifetime.
* Who Are You? – Look in the mirror. Who do you see? Do infants recognize themselves? Do animals?
* A Hole in the Head – The story of Phineas Gage and the iron rod that rocketed through his skull – and he lived to tell about it.
* Brain Live! – EEG, MRI, CAT, PET – more than just the alphabet, brain imaging at its most dramatic.
* Unhinge-a-Brain – Our brain reflects its evolutionary stages. Turn the wheel and open a human brain to view the structures inside.
* Memory Motivators – What prompts you to remember an event from the past? It may be something you see, hear or smell. Experience how scientists learn about the brain.
* Phantom Pain – The sense of touch has more to do with what is going on in your head than what is going on in the rest of your body. Learn about how people can feel the sensation of pain in amputated limbs.
* Virtual Reality Mirror – Experience seeing an event that is different from what your body is feeling.
* Boost Your Brain – What can you do to help your brain function better? Spin the wheel and find out.
* Hills or Craters? – Your brain interprets the world according to built-in biases. What you see is what you get, but it may not be what’s actually out there.
* Attention-Getter – For your brain, movement is the strongest attention-getter. After all, your survival may depend on noticing movement.