Brain

BRAIN: The World Inside Your Head

What’s more important than your brain? This quintessential organic computer is responsible for every thought, every motion and every response your body makes. Life itself is determined by brain activity. It defines the very essence of being human. With credentials like these, it’s no wonder that the brain is the subject of Evergreen Exhibitions’ blockbuster touring exhibit, BRAIN: THE WORLD INSIDE YOUR HEAD. Designed to appeal to audiences of all ages, BRAIN employs innovative special effects, 3-D reproductions, hands-on learning activities and interactive technology to delve into the inner workings of the brain, including its processes, potentials and mysteries. Sponsored by Pfizer Inc, BRAIN literally takes you inside the head. Probe the geography of a giant brain. Stand in the midst of the brain’s constant electrical brainstorm as thoughts and sensations are generated. Along the special journey, visitors will discover how the brain learns and thinks. They’ll learn the secrets of sleep and dreams and the dangers, causes and cures of disorders, diseases and mental illnesses. Plus, the exhibit takes visitors into the future of medical and technological exploration of the brain.

Brain

BRAIN: The World Inside Your Head

What’s more important than your brain? This quintessential organic computer is responsible for every thought, every motion and every response your body makes. Life itself is determined by brain activity. It defines the very essence of being human. With credentials like these, it’s no wonder that the brain is the subject of Evergreen Exhibitions’ blockbuster touring exhibit, BRAIN: THE WORLD INSIDE YOUR HEAD. Designed to appeal to audiences of all ages, BRAIN employs innovative special effects, 3-D reproductions, hands-on learning activities and interactive technology to delve into the inner workings of the brain, including its processes, potentials and mysteries. Sponsored by Pfizer Inc, BRAIN literally takes you inside the head. Probe the geography of a giant brain. Stand in the midst of the brain’s constant electrical brainstorm as thoughts and sensations are generated. Along the special journey, visitors will discover how the brain learns and thinks. They’ll learn the secrets of sleep and dreams and the dangers, causes and cures of disorders, diseases and mental illnesses. Plus, the exhibit takes visitors into the future of medical and technological exploration of the brain.

The Experience:

We walk into a shimmering tunnel—the midst of a functioning human brain. Brain cells—neurons—engulf us. Flashing fiber-optics illuminate networks of neurons firing and communicating. A gallery of animal brains prompts basic questions: How is our brain the same as those of other animals? How are we different?

Brain Bites fly along neuronal tendrils, providing surprising messages about the size, speed, and complexity of the brain. The message is clear: Your brain is exciting. Your brain is surprising. Your brain is always changing. From this dynamic beginning, “BRAIN: The World Inside Your Head” invites visitors deeper into the brain to discover its basic workings—the fact that all brain function, everything we are and do, begins with neurons and synapses, electricity and chemistry.

Here is an exploration of the revitalizing nature of sleep and the process of individual brain development. Then a look back through history at how we’ve learned about the brain, with an emphasis on brain evolution, the bizarre story of Phineas Gage, and today’s amazing brain imaging technologies.

Visitors then experience the reality of brain differences—disorders, accidents, irregularities. Sometimes these differences augment brain capability—for example, Albert Einstein—often they impair it, as with such common conditions as Alzheimer’s, depression, addiction disorders, and others. These presentations will not only inform, they will destigmatize these conditions.

Visitors will also explore the relationship between depression and creativity, how drugs work in the brain, and the nature of pain. They will encounter the future of brain treatments in our new era of genome mapping and molecular medicine. And, finally, visitors will explore the most mysterious aspect of brain investigations, the mind and the nature of consciousness.

By the end of this experience-based, interactive adventure visitors will enjoy a new appreciation of the amazing brain. They will understand that Your Brain is You!

Current/Upcoming Venues:

Ecotarium
Worcester, Massachusetts
May 24, 2025 – September 7, 2025

Content Collaborators:

National Institutes of Health
Society for Neuroscience
The Dana Alliance for Brain Initiatives

BRAIN premiered at The Smithsonian Institution.

National Corporate Partner:

Pfizer Inc

Sampling of Prior Host Venues:

Smithsonian Institution, Washington DC
Great Lakes Science Center, Cleveland, Ohio
Indiana State Museum, Indianapolis, Indiana
NY Hall of Science, New York City, New York
Detroit Science Center, Detroit, Michigan
Saint Louis Science Center, St. Louis, Missouri
Union Station, Kansas City, Missouri
Museum of Science, Boston, Massachusetts
North Carolina Museum of Natural Sciences, Raleigh, North Carolina
The Health Museum, Houston, Texas
Bishop Museum, Honolulu, Hawaii
Museum of Discovery & Science, Fort Lauderdale, Florida
Grand Rapids Public Museum, Grand Rapids, Michigan
Reuben H Fleet Science Center, San Diego, California
OMSI, Portland, Oregon

Exhibition Video

Programs and Partnerships

The exhibition’s launch marks a range of milestones in the story of flight. The exhibition’s national sponsor, Boeing, is creating a broader celebration by supporting the development of activities, special aviation and aerospace events, education programs and more at local tour stops. Hosts for the exhibition will enjoy the broad coverage and extended promotional platform created around this celebration, which will help ensure the success of the exhibition and create many local and regional partnership opportunities for the host venues throughout the tour.

BRAIN premiered at the Smithsonian Institution.

Learn more about BRAIN: